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array:1 [ 0 => """ Autobiographie d'un accro de la marque à la pomme : une analyse critique et drolatique, du neuro-marketing (sic) à l'art en passant par la sémiologie.\n \n \n \n Le décès de Steve Jobs, le 5 octobre 2011, a illustré avec éclat le paradoxe d'Apple, qui est au centre de ce film : c'est la première fois dans l'histoire qu'un entrepreneur a été ainsi salué et pleuré comme un bienfaiteur de l'humanité, et son succès commercial fêté à l'égal d'une œuvre de génie. Pour les contempteurs du consumérisme, cette dévotion planétaire témoigne du triomphe du capitalisme et de la marchandisation des esprits. Dimitri Kourtchine et Sylvain Bergère, eux, ont décidé de juger sur pièces, et plutôt que d'instruire le procès de la "moi technologie" selon Apple, entreprennent de l'explorer. Un panorama ludique de la planète à la pomme, qui interroge un phénomène de société à part entière. Voire, comme l'affirme un sémioticien, une révolution cognitive ?\n \n \n \n L'amour et la peur\n Deux chercheurs de l'université de Toronto expliquent en tout cas de façon lumineuse comment la contre-culture, qui voulut dans les années 1960 combattre le capitalisme en luttant contre l'homogénéisation des modes de vie, a au contraire merveilleusement servi le "système" en multipliant les formes de consommation. Un spécialiste du "neuro-marketing" affirme très sérieusement que les zones cérébrales réagissant à l'utilisation de l'iPhone sont celles de l'amour et de la peur (d'être tout seul). D'un ordinateur portable plaqué or à un plasticien spécialisé dans la destruction au chalumeau des produits Apple, en passant par le conseiller d'Obama, Tim Wu, qui compare le succès de Steve Jobs à celui d'Hollywood, en soulignant que l'humanité préfère en général "la facilité et le confort" à la liberté, un tour d'horizon distancié et instructif, en forme d'autobiographie d'un Apple-addict. 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Apple ne suscite plus le même engouement, c'est vrai mais le phénomène d'addictologie s'est reporté vers d'autres systèmes où se capte l'attention : instagram, Tik-Tok, ... Un clou chasse l'autre.\n Le reportage est sympa à voir avec des bonnes séquences d'ouverture et de conclusion. Les interventions des experts restent toujours d'actualité. 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"6e51cea4-7c26-44df-900c-78a88aa6d031" "templateExpression" => "Ressource numérique" ] ] ] "entityState" => "VALIDATED" "provider" => "MEDIATHEQUE_NUMERIQUE" "_lastUpdatedDate" => "2024-12-28T01:20:04.018459" "_lastUpdatedBy" => "system" "_lastModifiedDate" => "2024-12-28T01:20:22.522" "identifier" => "ea3b2802-5684-4c0d-a917-5fb3a1c172a1" "workSpace" => array:2 [ "identifier" => "32ac4a6f-d678-4278-8f41-88a89cd95335" "label" => "0-Espace par défaut" ] "lastUpdatedDate#date" => "2024-12-28T01:20:04.018459" "entityType" => "manifestations" "_lastModifiedBy" => "system" "workflowStep" => array:3 [ "identifier" => "5ade580d-3375-4e3c-bb59-c24abe35ae31" "label" => "Importé (ArteVOD)" "terminal" => false ] "carrierType" => array:1 [ 0 => array:3 [ "entityWithQualif" => "632cc668-bff6-4a09-b689-5dfe61b15709#2c960807-ac69-4303-a20c-0ba85401bd88" "qualif" => array:2 [ "identifier" => "2c960807-ac69-4303-a20c-0ba85401bd88" "terms" => array:1 [ 0 => array:3 [ "identifier" => "30938b8b-37f6-4322-8883-a191d2129e55" "templateExpression" => "Type de support matériel" "lang" => "CONCEPT-fr" ] ] ] "entity" => array:7 [ "identifier" => "632cc668-bff6-4a09-b689-5dfe61b15709" "enPreferredTerm" => "ressource dématérialisée" "templateExpression" => null "terms" => array:1 [ 0 => array:3 [ "identifier" => "ffe2a157-a2ed-4a43-b977-d232867c2993" "templateExpression" => "ressource dématérialisée" "isPreferredTerm" => true ] ] "frPreferredTerm" => "ressource dématérialisée" "type" => "CONCEPT" "preferredTerms" => array:1 [ 0 => "ressource dématérialisée" ] ] ] ] "titleOfManifestation" => array:1 [ 0 => "Apple, la tyrannie du cool" ] "mediaType" => array:1 [ 0 => array:3 [ "entityWithQualif" => "42c30ea4-e49a-42a2-ba47-acf74f2c16ad#842ff788-7988-41a7-a123-6764186e3383" "qualif" => array:2 [ "identifier" => "842ff788-7988-41a7-a123-6764186e3383" "terms" => array:1 [ 0 => array:2 [ "identifier" => "9fab2718-692b-4f31-8788-96a32edd42ee" "templateExpression" => "Type de médiation" ] ] ] "entity" => array:7 [ "identifier" => "42c30ea4-e49a-42a2-ba47-acf74f2c16ad" "enPreferredTerm" => "électronique" "templateExpression" => null "terms" => array:1 [ 0 => array:3 [ "identifier" => "983c0d52-5c38-4e58-b5d6-f74f20a431f7" "templateExpression" => "électronique" "isPreferredTerm" => true ] ] "frPreferredTerm" => "électronique" "type" => "CONCEPT" "preferredTerms" => array:1 [ 0 => "électronique" ] ] ] ] "compositeOfProductionOfManifestation" => array:1 [ 0 => array:3 [ "dateOfProduction" => array:1 [ 0 => "01/01/2011" ] "placeOfProduction" => array:1 [ 0 => array:3 [ "entityWithQualif" => "cc9153f4-b69a-4bd7-abe5-c108c7522db1#9ca9b508-b68d-4ac8-b5d4-f6ec540bcc91" "qualif" => array:2 [ "identifier" => "9ca9b508-b68d-4ac8-b5d4-f6ec540bcc91" "terms" => array:1 [ 0 => array:3 [ "identifier" => "bbebd0e7-77da-4646-b4ae-8cf85fce1c8d" "templateExpression" => "Lieu de publication" "lang" => "CONCEPT-fr" ] ] ] "entity" => array:7 [ "identifier" => "cc9153f4-b69a-4bd7-abe5-c108c7522db1" "enPreferredTerm" => "Frankfurt am Main" "templateExpression" => null "terms" => array:2 [ 0 => array:5 [ "identifier" => "1667bb4a-9369-48d4-b3fc-e98696c1f070" "templateExpression" => "Frankfurt am Main" "localisation" => array:2 [ 0 => "Hesse" 1 => "Allemagne" ] "libelle" => array:1 [ 0 => "Frankfurt am Main" ] "isPreferredTerm" => true ] 1 => array:5 [ "identifier" => "0bd0dde5-7251-4b9c-8b33-39e217dbf53b" "templateExpression" => "Francofordia" "localisation" => array:1 [ 0 => "Hesse" ] "libelle" => array:1 [ 0 => "Francofordia" ] "isPreferredTerm" => false ] ] "frPreferredTerm" => "Frankfurt am Main" "type" => "CONCEPT" "preferredTerms" => array:1 [ 0 => "Frankfurt am Main" ] ] ] ] "dateOfProduction#date" => array:1 [ 0 => "2011-01-01" ] ] ] "framework" => array:4 [ "identifier" => "f4f85fa7-a659-4ec0-8c47-520a2778833a" "code" => "DOC" "name" => "Grille de catalogage" "type" => "CATALOGING" ] "entityRelation" => array:2 [ "parent" => "ab2c1d03-0616-43a2-9cb4-c83b555cfa24" "name" => "manifestations" ] "updatable" => true "suggestions" => array:1 [ 0 => "Apple, la tyrannie du cool" ] "originalId" => "16288" "_dateOfPublicationOfManifestation" => "2020-02-17" ] "exemplaires" => [] "template_notice" => """ {{dump()}}\n \n <div class="opac template_notice">\n {% set work = element.work %}\n {% set workId = work.identifier %}\n {% set frameworkId = work.framework.identifier %}\n \t\n \t{# TITRE NOTICE #}\n \t<div class ="notice_titre">\n \t\t{% set titreExpression = property_values(element.expression, "titleOfExpression") %}\n \t\t{% if titreExpression|length > 0 %}\n \t\t\t{{ drupal_block('disp_block', {entity:element.expression, property:"titleOfExpression"}) }}\n \t\t{% else %}\n \t\t\t{{ drupal_block('disp_block', {entity:element.work, property:"titleOfWork"}) }}\n \t\t\t{% set complementTitre = property_values(element.work, "complementTitreOeuvre") %}\n \t\t\t{% if complementTitre|length > 0 and complementTitre[0]|lower == "roman" %}\n \t\t\t\t{{ drupal_block('disp_block', {entity:element.work, property:"complementTitreOeuvre"}) }}\n \t\t\t{% endif %}\t\n \t\t\t{% set titrePartie = property_values(element.work, "titrePartieOeuvre") %}\n \t\t\t{% if titrePartie|length > 0 %}\n \t\t\t\t-\n \t\t\t\t{{ drupal_block('disp_block', {entity:element.work, property:"titrePartieOeuvre"}) }}\n \t\t\t{% endif %}\t\n \t\t{% endif %}\n \t</div>\n \t\n \t{# AUTEUR NOTICE #}\n \t<div class ="notice_auteur text-underline">\n \t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:false, noLabel:true, linkNumber:"2"}) }}\n \t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToCorporateBodyOfWork", linkToSearch:"none", viewConceptLink:false, noLabel:true, linkNumber:"2"}) }}\n \t</div>\n \t\n \t<div class="notice_content responsive-flex-row-to-col">\n \t\t{% if element.manifestation %}\n \t\t\t<div class="notice_left display-flex-col row-gap-0-5">\n \t\t\t\t\n \t\t\t\t{# VIGNETTE NOTICE #}\n \t\t\t\t{{ drupal_block('cover_block', {entityId:element.manifestation.identifier, entityType:"manifestation", class:"vignette_notice"}) }}\n \t\t\t\t\n \t\t\t\t{# TYPE D'OEUVRE #}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.expression, property:"newTypeOfWork", linkToSearch:"none", viewConceptLink:false, noLabel:true, tooltipEnable:false, class:"titre_entite"}) }}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.manifestation, property:"localCarrierType", linkToSearch:"none", viewConceptLink:false, noLabel:true, tooltipEnable:false, class:"titre_entite"}) }}\n \t\t\t\t\n \t\t\t\t{# TAGS #}\n \t\t\t\t{{ drupal_block('novelty_block', { work:work, class:'search_result_novelty' }) }}\n \n \t\t\t</div>\n \t\t\t\n \t\t\n \t\t\t<div class="notice_right flex-1 display-flex-col row-gap-1">\n \t\t\t\t\n \t\t\t\t{# RESUME NOTICE #}\n \t\t\t\t{% if property_values(element.expression, "summarizationOfContent")|length > 0 %}\n \t\t\t\t\t{{ drupal_block('disp_block', {entity:element.expression, property:"summarizationOfContent", type:"html"}) }}\n \t\t\t\t{% endif %}\n \t\t\t\t\n \t\t\t\t{# MANIFESTATIONS #}\n \t\t\t\t<div class="manifestations">\n \t\t\t\t\t\t\n \t\t\t\t\t{# MANIFESTATION SELECTIONNEE #}\n \t\t\t\t\t<div class="manifestation">\n \t\t\t\t\t\t{% set manifestation = element.document.manifestation %}\n \t\t\t\t\t\t{% set exemplaires = pool_items(element.document.items) %}\n \t\t\t\t\t\t{% include(template_from_string(element.template_manifestation)) %}\n \t\t\t\t\t</div>\t\t\n \t\t\t\t\t\n \t\t\t\t\t{# AUTRES MANIFESTATIONS #}\n \t\t\t\t\t{% if element.documentsOfManifestations|length > 0 %}\n \t\t\t\t\t\t<div class="autres_manifestations">\n \t\t\t\t\t\t\t<p><b> Autres formats et éditions </b></p>\n \t\t\t\t\t\t\t<ul class="display-flex-col row-gap-1">\n \t\t\t\t\t\t\t{% set maxNb = 2 %}\n \t\t\t\t\t\t\t{% set break = false %}\n \t\t\t\t\t\t\t{% for document in element.documentsOfManifestations if not break %}\n \t\t\t\t\t\t\t\t\t{% set manifestation = document.manifestation %}\n \t\t\t\t\t\t\t\t\t{% set exemplaires = pool_items(document.items) %}\n \t\t\t\t\t\t\t\t{% if loop.index - 1 < maxNb %}\n \t\t\t\t\t\t\t\t\t<li>{{ include(template_from_string(element.template_manifestation)) }}</li>\n \t\t\t\t\t\t\t\t{% else %}\n \t\t\t\t\t\t\t\t\t{% set break = true %}\n \t\t\t\t\t\t\t\t\t<div><a class="use-ajax" href="/show-more-manifestations-dialog/{{workId}}?expressionId={{expressionId}}&frameworkId={{frameworkId}}&size=12&title=Tous les formats et éditions"> Afficher tous les formats et éditions (+{{element.totalManifestations - maxNb - 1}}) > </a></div>\n \t\t\t\t\t\t\t\t{% endif %}\n \t\t\t\t\t\t\t{% endfor %}\n \t\t\t\t\t\t\t</ul>\n \t\t\t\t\t\t</div>\n \t\t\t\t\t{% endif %}\n \t\t\t\t\t\t\n \t\t\t\t</div>\n \t\t\t\t\n \t\t\t\t\t\t\t\n \t\t\t\t{# AUTRES EXPRESSIONS #}\t\n \t\t\t\t{% if element.documentsOfExpressions|length > 0 %}\n \t\t\t\t\t<div class="autres_expressions">\n <p><b> Autres versions </b></p>\n \t\t\t\t\t\t<ul class="display-flex col-gap-1">\n \t\t\t\t\t\t\t{% set maxNb = 2 %}\n \t\t\t\t\t\t\t{% set break = false %}\n \t\t\t\t\t\t{% for documents in element.documentsOfExpressions if not break %}\n \t\t\t\t\t\t\t{% set expression = documents[0].expression %}\n \t\t\t\t\t\t\t{% if loop.index - 1 < maxNb %}\n \t\t\t\t\t\t\t{% set opacUrl = "/opac?workId="~workId~"&expressionId="~expression.identifier %}\n \t\t\t\t\t\t\t\t<li class="flex-0-5"><a href="{{opacUrl}}"><div class="opac_linked_card">{{ include(template_from_string(element.template_expression)) }}</div></a></li>\n \t\t\t\t\t\t\t{% else %}\n \t\t\t\t\t\t\t\t{% set break = true %}\n \t\t\t\t\t\t\t\t<div><a class="use-ajax" href="/show-more-expressions-dialog/{{workId}}?frameworkId={{frameworkId}}&size=12&title=Toutes les versions"> Afficher toutes les versions (+{{element.totalExpressions - maxNb}}) ></a></div>\n \t\t\t\t\t\t\t{% endif %}\n \t\t\t\t\t\t{% endfor %}\n \t\t\t\t\t\t</ul>\n \t\t\t\t\t</div> \n \t\t\t\t{% endif %}\n \n \t\t\t\t{{dump(element.work)}}\n \t\t\t\t{{dump(element.expression)}}\n \t\t\t\t{{dump(element.manifestation)}}\n \t\t\n \t\t\t\t{# ACCORDEON INFOS MANIFESTATION#}\n \t\t\t\t<div class="syrtis-accordion accordion_generic notice_accordion notice_accordion_infos">\n \t\t\t\t\t<div class="accordion_generic_section active"> Infos complémentaires </div>\n \t\t\t\t\t<div class="accordion_generic_panel active">\n \t\t\t\t\t\t<div class="accordion_generic_panel_container">\n \t\t\t\t\t\t\t<ul class="display-flex opac_responsive_4_columns">\n \t\t\t\t\t\t\t{% if property_values(element.work, "originalLanguageOfWork")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.work, property:"originalLanguageOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\n \t\t\t\t\t\t\t{% if property_values(element.work, "compositeLinkToCreatorOfWork.linkToPersonOfWork")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:true, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.work, "linkToCorporateBodyOfWork")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.work, property:"linkToCorporateBodyOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.expression, "linkToPersonOfExpression")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.expression, property:"linkToPersonOfExpression", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.expression, "linkToCorporateBodyOfExpression")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.expression, property:"linkToCorporateBodyOfExpression", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.manifestation, "linkToContributorPersonToManifestation")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.manifestation, property:"linkToContributorPersonToManifestation", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.manifestation, "linkToContributorCOrporateBodyToManifestation")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.manifestation, property:"linkToContributorCOrporateBodyToManifestation", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.expression, "intendedAudienceOfExpression")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.expression, property:"intendedAudienceOfExpression", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.expression, "languageOfExpression")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.expression, property:"languageOfExpression", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.expression, "duration")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('disp_block', {entity:element.expression, property:"duration", propertyLabel:"Durée", class:"display-flex-col" }) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t{% if property_values(element.manifestation, "compositeOfPhysicalDescriptionOfManifestation")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.manifestation, property:"compositeOfPhysicalDescriptionOfManifestation", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\n \t\t\t\t\t\t\t{% if property_values(element.manifestation, "contentManifestation")|length > 0 %}\n \t\t\t\t\t\t\t\t<li>{{ drupal_block('link_disp_block', {entity:element.manifestation, property:"contentManifestation", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}</li>\n \t\t\t\t\t\t\t{% endif %}\t\n \t\t\t\t\t\t\t</ul>\t\t\t\t\t\t\t\n \t\t\t\t\t\t</div>\n \t\t\t\t\t</div>\n \t\t\t\t</div>\t\n \t\t\t</div>\n \t\t{% else %}\n \t\t\t\n \t\t\t{# INFOS SERIE#}\n \n \t\t\t<div class="display-flex col-gap-1 row-gap-1 flex-wrap">\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:true, tooltipEnable:false}) }}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}\n \t\t\t\t{{ drupal_block('link_disp_block', {entity:element.work, property:"compositeLinkToCreatorOfWork.linkToPersonOfWork", linkToSearch:"none", viewConceptLink:false, tooltipEnable:false}) }}\n \t\t\t</div>\n \t\t\t\n \t\t{% endif %}\n \t\t\n \t</div>\n \t\n \t{# LIENS VERS LES PARTIES D'UNE SERIE #}\n \t{% if not manifestation %}\n \t\t{{ drupal_block('relation_block', {entityId: workId, entityType:"work", frameworkProperty:"linkToPartOfWork", sortFrameworkProperty:"numberingOfPart" }) }}\n \t{% endif %}\n \t\n \t{# BLOC OEUVRE LIEES #}\n \t{% if element.manifestation and element.search %}\n \t\t{{ drupal_block('search_results_block', {args: {blocks: [{type: "complete", title: "Oeuvres liées", linkall: "Voir toutes les oeuvres et adaptations" }]}}) }}\n \t{% endif %} """ "template_manifestation" => """ <div class="opac template_manifestation responsive-flex-row-to-col opac_section">\n \t<div class="template_manifestation_left display-flex flex-1 col-gap-1">\n \t\t\n \t\t{# 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property:"newCollecLabel"}) }}\n \t\t\t\t\t{% endif %}\n \t\t\t\t\t{% set dateOfPublication = property_values(publication, "dateOfPublication") %}\n \t\t\t\t\t{% if dateOfPublication|length > 0 %}\n \t\t\t\t\t\t- {{ drupal_block('disp_block', {entity:publication, property:"dateOfPublication"}) }}\n \t\t\t\t\t{% endif %}\n \t\t\t\t{% endfor %}\t\n \t\t\t</div>\n \n \t\t\t{# DISPONIBILITE MANIFESTATION #}\n \t\t\t{% set fournisseursNum = property_values(manifestation, "fournisseursrn") %}\n \t\t\t{{ fournisseursNum }}\n \t\t\t{% if not fournisseursNum %}\n \t\t\t\t{{ drupal_block('availability_block', {entity:manifestation, exemplaires: exemplaires}) }}\n \t\t\t{% endif %}\n \t\t\t\n \t\t\t{# CONSULTER L'EXTRAIT #}\n \t\t\t{% set provider = manifestation['provider'] %}\n \t\t\t{% if not provider or provider == 'PNB' %}\n \t\t\t\t{% set extraits = property_values(manifestation, "compositeOfUrlOfManifestation") %}\n \t\t\t\t{% if extraits|length > 0 %}\n \t\t\t\t\t{% set extraitUrls = property_values(extraits[0], "uniformResourceLocator") %}\n \t\t\t\t\t{% set extraitTitles = property_values(extraits[0], "titleLinkOfUrlOfManifestation") %}\n \t\t\t\t\t{% if extraitUrls|length > 0 %}\n \t\t\t\t\t\t{% set extraitTitle = extraitTitles|length > 0 ? extraitTitles[0] : "Consulter l'extrait" %}\n \t\t\t\t\t\t<div class="preview_link"><a class="button primary_button_transparent square_button" target="_blank" href="{{extraitUrls[0]}} "> {{extraitTitle|trans}} </a></div>\n \t\t\t\t\t{% endif %}\n \t\t\t\t{% endif %}\n \t\t\t{% else %}\n \t\t\t\t{% set extraits = property_values(manifestation, "compositeUrlenrichissementOfManifestation") %}\n \t\t\t\t{% if extraits|length > 0 %}\n \t\t\t\t\t{% set extraitUrls = property_values(extraits[0], "urlOfEnrichissement") %}\n \t\t\t\t\t{% set extraitTitles = property_values(extraits[0], "linkOfEnrichissementOfManifestation") %}\n \t\t\t\t\t{% if extraitUrls|length > 0 %}\n \t\t\t\t\t\t{% set extraitTitle = extraitTitles|length > 0 ? 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Apple, la tyrannie du cool
Bergère Sylvain
Ressource numérique
Autobiographie d'un accro de la marque à la pomme : une analyse critique et drolatique, du neuro-marketing (sic) à l'art en passant par la sémiologie.
Le décès de Steve Jobs, le 5 octobre 2011, a illustré avec éclat le paradoxe d'Apple, qui est au centre de ce film : c'est la première fois dans l'histoire qu'un entrepreneur a été ainsi salué et pleuré comme un bienfaiteur de l'humanité, et son succès commercial fêté à l'égal d'une œuvre de génie. Pour les contempteurs du consumérisme, cette dévotion planétaire témoigne du triomphe du capitalisme et de la marchandisation des esprits. Dimitri Kourtchine et Sylvain Bergère, eux, ont décidé de juger sur pièces, et plutôt que d'instruire le procès de la "moi technologie" selon Apple, entreprennent de l'explorer. Un panorama ludique de la planète à la pomme, qui interroge un phénomène de société à part entière. Voire, comme l'affirme un sémioticien, une révolution cognitive ?
L'amour et la peur
Deux chercheurs de l'université de Toronto expliquent en tout cas de façon lumineuse comment la contre-culture, qui voulut dans les années 1960 combattre le capitalisme en luttant contre l'homogénéisation des modes de vie, a au contraire merveilleusement servi le "système" en multipliant les formes de consommation. Un spécialiste du "neuro-marketing" affirme très sérieusement que les zones cérébrales réagissant à l'utilisation de l'iPhone sont celles de l'amour et de la peur (d'être tout seul). D'un ordinateur portable plaqué or à un plasticien spécialisé dans la destruction au chalumeau des produits Apple, en passant par le conseiller d'Obama, Tim Wu, qui compare le succès de Steve Jobs à celui d'Hollywood, en soulignant que l'humanité préfère en général "la facilité et le confort" à la liberté, un tour d'horizon distancié et instructif, en forme d'autobiographie d'un Apple-addict.
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Infos complémentaires
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Réalisateur :
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Langue de l'expression :FrançaisAllemandAnglais (Australie)
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Durée : 00h52